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Texto de marca de agua repetido en diagonal css / html

Solución:

Esto es bastante similar a la respuesta de Daerik, pero quería evitar el uso de un elemento adicional y automatizar la generación de texto de marca de agua.

Array.from(document.querySelectorAll('.watermarked')).forEach(function(el) {
  el.dataset.watermark = (el.dataset.watermark + ' ').repeat(300);
});
.watermarked {
  position: relative;
  overflow: hidden;
}

.watermarked img {
  width: 100%;
}

.watermarked::before {
  position: absolute;
  top: -75%;
  left: -75%;
  
  display: block;
  width: 150%;
  height: 150%;
  
  transform: rotate(-45deg);
  content: attr(data-watermark);
  
  opacity: 0.7;
  line-height: 3em;
  letter-spacing: 2px;
  color: #fff;
}
<div class="watermarked" data-watermark="howbloggerz">
  <img src="http://www.w3schools.com/css/img_fjords.jpg">
</div>

Establezca el tamaño de su contenedor y haga flotar su texto usando un posicionamiento absoluto mientras transforma su texto con rotar.

#watermark {
  height: 450px;
  width: 600px;
  position: relative;
  overflow: hidden;
}
#watermark img {
  max-width: 100%;
}
#watermark p {
  position: absolute;
  top: 0;
  left: 0;
  color: #fff;
  font-size: 18px;
  pointer-events: none;
  -webkit-transform: rotate(-45deg);
  -moz-transform: rotate(-45deg);
}
<div id="watermark">
  <img src="http://www.topchinatravel.com/pic/city/dalian/attraction/people-square-1.jpg">
  <p>This is a watermark. This is a watermark. This is a watermark. This is a watermark. This is a watermark. This is a watermark. This is a watermark. This is a watermark. This is a watermark. This is a watermark. This is a watermark. This is a watermark. This is a watermark. This is a watermark. This is a watermark. This is a watermark. This is a watermark. This is a watermark. This is a watermark. This is a watermark. This is a watermark. This is a watermark. This is a watermark. This is a watermark. This is a watermark. This is a watermark. This is a watermark. This is a watermark. This is a watermark. This is a watermark. This is a watermark. This is a watermark. This is a watermark. This is a watermark. This is a watermark. This is a watermark. This is a watermark. This is a watermark. This is a watermark. This is a watermark. This is a watermark. This is a watermark. This is a watermark. This is a watermark. This is a watermark. This is a watermark. This is a watermark. This is a watermark. This is a watermark. This is a watermark. This is a watermark. This is a watermark. This is a watermark. This is a watermark.</p>
</div>

Nota: Para repetir texto, sugeriría usar JavaScript o jQuery.

Ahora estoy usando svg como imagen de fondo. CSS simple:

body {
  background-image: url("data:image/svg+xml;utf8,<svg xmlns="http://www.w3.org/2000/svg" version='1.1' height="100px" width="100px"><text transform='translate(20, 100) rotate(-45)' fill="rgb(245,45,45)" font-size="20">watermark</text></svg>");
}
<body style="width:100%;height:100%"></body>

Javascript para configurar el fondo:

function watermark(text) {
  var body = document.getElementsByTagName('body')[0];
  var bg = "url("data:image/svg+xml;utf8,<svg xmlns="http://www.w3.org/2000/svg" version='1.1' height="100px" width="100px">" +
    "<text transform='translate(20, 100) rotate(-45)' fill="rgb(245,45,45)" font-size="20" >" + text + "</text></svg>")";
  body.style.backgroundImage = bg
}

//for this test
var input = document.getElementById('a');
watermark(input.value);
input.addEventListener('input', function(evt) {
  watermark(this.value);
});
<body style="width:100%;height:100%">
  <input id="a" value="change me" />
</body>

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